Rakuten Marketing is a digital marketing platform that helps businesses connect with consumers through various online channels. It offers services such as affiliate marketing, display advertising, and search marketing, allowing brands to reach their target audiences effectively. The platform is part of Rakuten, a global e-commerce company based in Japan. By leveraging data and technology, Rakuten Marketing enables advertisers to optimize their campaigns and improve return on investment (ROI). Its tools and insights help businesses understand consumer behavior and enhance their marketing strategies.