RTDs, or Ready-to-Drink beverages, are pre-mixed alcoholic drinks that come in convenient packaging, such as cans or bottles. They are designed for immediate consumption, eliminating the need for mixing or preparation. Common types of RTDs include cocktails, flavored spirits, and hard seltzers, appealing to a wide range of consumers.
These beverages have gained popularity due to their portability and variety of flavors. Brands often market RTDs as a fun and easy option for social gatherings, outdoor activities, or casual drinking occasions. The rise of RTDs reflects changing consumer preferences towards convenience and ready-made options in the beverage industry.