ROKA is a brand known for its high-performance eyewear and gear, particularly designed for athletes and outdoor enthusiasts. Founded in 2013, the company focuses on creating products that enhance performance, comfort, and style. ROKA's offerings include sunglasses, prescription eyewear, and swim goggles, all crafted with advanced materials and technology. The brand has gained popularity among professional athletes, especially in the triathlon and swimming communities. ROKA's commitment to innovation and quality has earned it endorsements from notable figures in sports, contributing to its reputation as a leader in athletic eyewear.