REDEFINE is a concept that involves changing the way we understand or interpret something. It encourages individuals or organizations to look at existing ideas, products, or practices from a fresh perspective, often leading to innovation or improvement. This process can apply to various fields, including technology, education, and personal development. In the context of business, REDEFINE can mean altering a company's mission or strategy to better meet customer needs. For example, a brand like Apple may redefine its product line to focus on sustainability, thereby appealing to environmentally conscious consumers. This shift can enhance brand loyalty and market relevance.