Quibi was a short-form streaming platform launched in April 2020, designed to deliver original content in episodes of 10 minutes or less. The service aimed to cater to mobile users, providing quick entertainment that could be consumed on-the-go. It featured a variety of genres, including drama, comedy, and news, with high-profile creators and stars involved in its productions. Despite its innovative approach and significant investment, Quibi struggled to attract subscribers and faced challenges in a competitive streaming market. The platform ultimately shut down in December 2020, just months after its launch, highlighting the difficulties of breaking into the crowded entertainment landscape.