The "Queen of the Vendimia" is a title awarded during the annual Vendimia Festival in Mendoza, Argentina. This festival celebrates the grape harvest and the wine-making tradition of the region. The queen is chosen through a beauty pageant that highlights not only physical appearance but also cultural knowledge and community involvement. The selected queen represents the province of Mendoza and participates in various events throughout the year, promoting local wine and tourism. The festival attracts thousands of visitors, featuring parades, music, and wine tastings, making it a significant cultural event in Argentina.