Q3, or the third quarter, refers to a specific three-month period in a company's financial year. It typically includes the months of July, August, and September. Businesses use this time frame to assess their performance, track sales, and evaluate expenses, which helps in making informed decisions for the remainder of the year. In many industries, Q3 is crucial for planning and forecasting. Companies often release their earnings reports during this period, providing insights into their financial health. Investors and analysts closely monitor these reports to gauge a company's performance and make investment decisions based on the data presented.