Puteri Indonesia is a prestigious beauty pageant in Indonesia that aims to promote the country's culture and tourism. Established in 1992, it serves as a platform for young women to showcase their talents, intelligence, and beauty. The winners represent Indonesia in international competitions, such as Miss Universe and Miss International. The pageant emphasizes not only physical appearance but also social awareness and community involvement. Contestants participate in various activities, including cultural events and charity work, to highlight their commitment to making a positive impact in society. The event is widely watched and celebrated across the nation.