Pushtimarg is a devotional sect within Hinduism, primarily focused on the worship of Lord Krishna. Founded by Vallabhacharya in the 16th century, it emphasizes grace and devotion over ritualistic practices. Followers believe in the concept of Pushti, or divine nourishment, which signifies a loving relationship between the devotee and God. The teachings of Pushtimarg encourage a personal connection with Krishna through music, dance, and community gatherings. Devotees often participate in bhajans and kirtans, celebrating their faith and expressing their love for God. The sect promotes a simple, heartfelt approach to spirituality, fostering a sense of belonging among its followers.