"Push-Pull" is a concept often used in various fields, including marketing and psychology. It describes the dynamic between two opposing forces: one that encourages action (push) and another that creates resistance or attraction (pull). For example, in marketing, a company might push a product through advertising while simultaneously pulling customers in with incentives like discounts or promotions. In interpersonal relationships, "Push-Pull" can refer to behaviors that create emotional tension. A person may push someone away by being overly critical, while simultaneously pulling them back in with affection or attention. This back-and-forth can lead to confusion and mixed signals, impacting the overall relationship dynamics.