Pura is a brand that specializes in creating smart home devices, particularly focused on air quality and purification. Their products are designed to monitor and improve indoor air quality by removing pollutants, allergens, and odors. Pura's technology often includes features like real-time air quality monitoring and mobile app integration for user convenience. The company emphasizes sustainability and health, aiming to provide solutions that enhance the living environment. Pura's devices are often equipped with advanced filtration systems, making them effective in various settings, including homes and offices. Their commitment to innovation aligns with the growing demand for cleaner air and healthier living spaces.