Punjabi pop music is a vibrant genre that originates from the Punjab region of India and Pakistan. It blends traditional Punjabi folk music with modern sounds, incorporating elements of hip-hop, electronic, and dance music. Artists often sing in the Punjabi language, and the lyrics typically celebrate themes of love, celebration, and cultural pride. The genre gained international popularity in the late 20th century, with artists like Gurdas Maan and Daler Mehndi leading the way. Today, Punjabi pop music continues to evolve, influencing global music trends and collaborating with various genres, making it a significant part of the South Asian music scene.