Puma Custom is a personalized footwear service offered by the sportswear brand Puma. It allows customers to design their own shoes by selecting colors, materials, and styles, creating a unique product that reflects their individual taste. This service is available for various shoe models, including popular options like Puma Suede and Puma RS-X. The customization process is user-friendly, typically conducted through the Puma website or app. Customers can view their designs in real-time and make adjustments before finalizing their order. This initiative enhances customer engagement and provides a way for fans of Puma to express their creativity.