Pugh's Method is a decision-making tool used in product development and engineering to evaluate and compare different design alternatives. It involves creating a matrix where various options are assessed against a set of criteria, allowing teams to identify the most favorable solution based on quantitative and qualitative factors. The process typically starts with a baseline design, which is compared to other options. Each alternative is scored based on how well it meets the criteria, helping teams visualize strengths and weaknesses. This structured approach promotes objective analysis and facilitates informed decision-making in the design process.