"Pueblo Mágico" is a designation given by the Mexican government to certain towns that offer unique cultural, historical, and natural attractions. The program aims to promote tourism and preserve the heritage of these towns, making them more appealing to visitors. Each Pueblo Mágico showcases its own distinct charm, traditions, and local customs. To qualify as a Pueblo Mágico, a town must meet specific criteria, including having a significant historical background, a vibrant community, and various tourist services. Popular examples of Pueblos Mágicos include Tulum, Valle de Bravo, and Tequila, each offering a unique experience for travelers.