Psychological Marketing is a strategy that uses insights from psychology to influence consumer behavior. It focuses on understanding how emotions, perceptions, and social factors affect purchasing decisions. By tapping into these psychological triggers, marketers can create campaigns that resonate more deeply with their target audience. This approach often involves techniques such as social proof, where consumers are influenced by the actions of others, or scarcity, which creates a sense of urgency. By leveraging these principles, businesses aim to enhance their brand appeal and drive sales effectively.