Provia is a brand of film produced by Fujifilm, known for its vibrant color reproduction and fine grain. It is primarily used in professional photography, especially for landscapes and portraits, where accurate color representation is essential. This film is available in various formats, including 35mm and medium format, catering to different types of cameras. Provia is favored by photographers who appreciate its ability to capture details and textures, making it a popular choice for both commercial and artistic projects.