The Proud Boys are a far-right organization founded in 2016 by Gavin McInnes. They describe themselves as a men's club that promotes Western values and masculinity. The group is known for its involvement in various protests and rallies, often advocating for nationalist and anti-political correctness views. Members of the Proud Boys have been associated with violent confrontations and have been labeled as a hate group by organizations like the Southern Poverty Law Center. The group has a hierarchical structure and requires members to adhere to specific rules, including a commitment to physical fitness and loyalty to fellow members.