PropTech
PropTech, short for property technology, refers to the use of technology to improve and innovate the real estate industry. This includes a wide range of applications, such as online property listings, virtual tours, and digital transaction platforms. By leveraging technology, PropTech aims to enhance the efficiency and accessibility of buying, selling, and managing properties.
The rise of PropTech has transformed how people interact with real estate. Startups and established companies are developing tools that streamline processes, reduce costs, and provide better data analytics. As a result, both consumers and real estate professionals benefit from improved experiences and informed decision-making.