Promotional material refers to various types of content created to advertise or market a product, service, or event. This can include brochures, flyers, posters, and digital ads. The main goal of promotional material is to attract attention, inform potential customers, and encourage them to take action, such as making a purchase or attending an event. Effective promotional material often features eye-catching designs and clear messaging. It may also include special offers or discounts to entice customers. Businesses use promotional material to enhance their visibility and reach a wider audience, ultimately aiming to boost sales and brand recognition.