Promise Keepers is a Christian men's organization founded in 1990 by Bill McCartney, a former college football coach. The group aims to inspire men to live according to biblical principles, focusing on commitments to God, family, and community. They organize large gatherings, known as rallies, where men come together for worship, teaching, and fellowship. The organization emphasizes accountability and encourages men to support one another in their spiritual journeys. Through various programs and resources, Promise Keepers seeks to strengthen men's roles as leaders in their families and churches, promoting values such as integrity, service, and faithfulness.