Programmatic Buying is an automated process that allows advertisers to purchase digital advertising space in real-time. Using algorithms and data, it matches ads with the right audience across various platforms, ensuring that the right message reaches the right people at the right time. This method streamlines the buying process, making it more efficient and cost-effective. Through demand-side platforms (DSPs) and supply-side platforms (SSPs), advertisers can bid on ad inventory in real-time auctions. This technology-driven approach not only enhances targeting capabilities but also provides valuable insights into campaign performance, allowing for better optimization and return on investment.