The "Product of the Year" is an annual award that recognizes innovative consumer products across various categories. This award is determined through a survey of thousands of consumers who evaluate products based on their quality, innovation, and appeal. Winning this award can significantly boost a product's visibility and credibility in the market. The award is presented in multiple countries, with each region having its own selection process. Products that receive this accolade often display a distinctive logo on their packaging, signaling to consumers that they are among the best in their category. This recognition can influence purchasing decisions and enhance brand reputation.