Product width refers to the number of different product lines a company offers within a specific category. For example, a company that sells shoes may have various lines such as sneakers, boots, and sandals. Each line represents a distinct type of product, contributing to the overall variety available to consumers. A wider product width can help a business attract a broader customer base by catering to diverse preferences and needs. However, managing multiple product lines can also increase complexity in production, marketing, and inventory management, requiring careful strategic planning to ensure success.