Product offerings refer to the various goods or services that a company provides to meet the needs of its customers. These offerings can include physical products, digital services, or a combination of both. Companies often tailor their product offerings to target specific markets or customer segments, ensuring they address the unique preferences and requirements of their audience. In addition to the core products, companies may also provide complementary items, such as accessories or support services, to enhance the overall customer experience. This strategy helps to create a more comprehensive solution for customers, encouraging brand loyalty and repeat purchases. Examples of product offerings can be seen in companies like Apple or Amazon.