The "Product of the Year" is an annual award that recognizes innovative consumer products across various categories. This award is determined through a survey of thousands of consumers who evaluate products based on their innovation, design, and overall appeal. Winning this award can significantly boost a product's visibility and credibility in the market. The award is presented in multiple countries, with each region having its own selection process. Products that receive the "Product of the Year" title often display a distinctive logo on their packaging, signaling to consumers that they are recognized for excellence. This recognition can influence purchasing decisions and enhance brand loyalty.