Product Marketing is the process of promoting and selling a product to a target audience. It involves understanding customer needs, defining the product's unique features, and positioning it effectively in the market. This ensures that potential buyers recognize the product's value and benefits. A key aspect of Product Marketing is creating a marketing strategy that includes pricing, distribution, and promotional tactics. This strategy helps to communicate the product's advantages and differentiate it from competitors. Successful Product Marketing leads to increased sales and customer satisfaction, ultimately contributing to a company's growth.