A "Product Goal" is a clear and concise statement that defines what a product aims to achieve. It serves as a guiding vision for the development team, helping them focus on delivering value to users. This goal is typically aligned with the overall business objectives and customer needs, ensuring that the product contributes positively to the organization. In the context of Agile methodologies, the Product Goal is often part of the Product Backlog and is refined over time. It helps prioritize features and tasks, enabling teams to make informed decisions about what to build next, ultimately leading to a successful product launch.