Process innovation refers to the implementation of new or significantly improved production or delivery methods. This can involve changes in techniques, equipment, or software that enhance efficiency, reduce costs, or improve quality. Companies often pursue process innovation to stay competitive and meet evolving market demands. By adopting process innovation, organizations can streamline operations, minimize waste, and increase productivity. For example, the introduction of automation technologies, such as robotics or artificial intelligence, can transform traditional workflows, allowing businesses to deliver products and services more quickly and effectively.