"Prime Time" refers to the hours during the evening when television viewership is at its highest. This period typically occurs between 8 PM and 11 PM, when many people are home from work and looking to relax. Networks often schedule their most popular shows during this time to attract larger audiences and maximize advertising revenue. In addition to television, "Prime Time" can also apply to radio and online streaming services, where peak listening or viewing times are identified. Advertisers target these periods to reach more consumers, making it a crucial time for media companies and marketers alike.