Pricing techniques are strategies businesses use to set the prices of their products or services. Common methods include cost-plus pricing, where a fixed percentage is added to the production cost, and competitive pricing, which involves setting prices based on competitors' rates. These techniques help businesses attract customers while ensuring profitability. Another popular approach is value-based pricing, where prices are determined by the perceived value to the customer rather than the cost of production. Additionally, dynamic pricing allows companies to adjust prices in real-time based on demand, competition, and other market factors, optimizing revenue opportunities.