Pricing tactics refer to the strategies businesses use to set the prices of their products or services. These tactics can include methods like cost-plus pricing, where a fixed percentage is added to the cost of production, or penetration pricing, which involves setting a low initial price to attract customers and gain market share. Another common tactic is dynamic pricing, where prices fluctuate based on demand, competition, or other factors. Businesses may also use psychological pricing, which involves setting prices just below a round number, like $9.99 instead of $10, to make products seem more affordable.