President Business is a character from the animated film The Lego Movie. He is the main antagonist, portrayed as a corporate executive who seeks to control and standardize the Lego universe. His goal is to use a powerful glue called "Kragle" to freeze everything in place, eliminating creativity and individuality. In the film, President Business is depicted as a ruthless and ambitious leader, representing the negative aspects of corporate culture. He contrasts with the film's protagonist, Emmet Brickowski, who embodies creativity and the importance of imagination. This conflict highlights the theme of embracing uniqueness versus conformity.