Present bias is a cognitive phenomenon where individuals prioritize immediate rewards over future benefits. This tendency can lead to procrastination and poor decision-making, as people often choose short-term gratification instead of considering long-term consequences. For example, someone might opt for a sugary snack now rather than a healthier meal that would benefit their health later. This bias is linked to behavioral economics and can affect various aspects of life, including finances, health, and relationships. Understanding present bias can help individuals develop strategies to overcome it, such as setting specific goals or using commitment devices to encourage better choices for the future.