Prescott Frontier Days is an annual event held in Prescott, Arizona, celebrating the region's rich Western heritage. It typically takes place in early July and features a variety of activities, including rodeos, parades, and live music. The event attracts thousands of visitors who come to enjoy the festivities and experience the cowboy culture. One of the highlights of Prescott Frontier Days is the World's Oldest Rodeo, which showcases traditional rodeo events such as bull riding, barrel racing, and roping competitions. This historic rodeo has been a staple of the event since 1888, making it a significant part of Prescott's identity and community spirit.