"Premium Brands" refers to companies that offer high-quality products or services, often at a higher price point than standard options. These brands focus on superior materials, craftsmanship, and unique features that distinguish them from competitors. They often target consumers who are willing to pay more for enhanced quality and exclusivity. Many premium brands also emphasize their brand story, heritage, and values, which can create a strong emotional connection with customers. This strategy helps build brand loyalty and encourages consumers to choose their products over less expensive alternatives, even in competitive markets.