A "pre-order" is a purchasing option that allows customers to reserve a product before it is officially available for sale. This is common for items like video games, electronics, or books, where demand is high. By pre-ordering, customers can ensure they receive the item as soon as it is released. Retailers often offer incentives for pre-orders, such as exclusive content or discounts. This practice helps companies gauge interest in a product and manage inventory effectively. Customers typically pay a deposit or the full price upfront, securing their order in advance of the release date.