The Poynter Institute for Media Studies is a nonprofit organization based in St. Petersburg, Florida, dedicated to promoting excellence in journalism. Founded in 1975, it offers training programs, workshops, and resources for journalists and media professionals to enhance their skills and ethical standards. In addition to its educational initiatives, the Poynter Institute conducts research on media trends and issues, providing valuable insights into the evolving landscape of journalism. It also hosts events and conferences that bring together industry leaders to discuss challenges and innovations in the field.