The Poynter Institute is a nonprofit organization based in St. Petersburg, Florida, dedicated to promoting excellence in journalism. Founded in 1975 by Nelson Poynter, the institute offers training programs, workshops, and resources for journalists and media professionals to enhance their skills and uphold ethical standards in reporting. In addition to its educational initiatives, the Poynter Institute also conducts research on media trends and issues affecting journalism today. It serves as a hub for discussions on the future of news, aiming to foster a more informed public and support the vital role of a free press in democracy.