Portrait photography is a genre of photography focused on capturing the personality and mood of an individual or group. It often emphasizes the subject's face, but can also include their surroundings to provide context. This type of photography can be formal, such as studio portraits, or candid, capturing spontaneous moments in everyday life. The goal of portrait photography is to create a connection between the subject and the viewer. Techniques such as lighting, composition, and posing are essential to highlight the subject's features and convey emotions. Portraits can be used for various purposes, including personal keepsakes, professional profiles, or artistic expression.