Portorosso is a fictional seaside town featured in the animated film Luca by Pixar. It is set on the Italian Riviera and is known for its picturesque landscapes, colorful buildings, and vibrant atmosphere. The town serves as a backdrop for the adventures of the main characters, Luca Paguro and Alberto Scorfano. In Portorosso, the local culture is influenced by Italian traditions, including food, festivals, and community life. The town is also home to the character Giulia Marcovaldo, who plays a significant role in the story. The charming setting captures the essence of summer and friendship, making it a memorable location in the film.