The Portman Group is a UK-based organization established in 1989, focused on promoting responsible drinking and reducing alcohol-related harm. It represents various stakeholders in the alcohol industry, including producers, retailers, and trade associations. The group develops guidelines and codes of practice to ensure that alcohol marketing and packaging are socially responsible. In addition to its advocacy work, the Portman Group operates a complaint system that allows the public to report concerns about misleading or irresponsible alcohol promotions. The organization aims to foster a culture of moderation and encourage consumers to make informed choices regarding alcohol consumption.