The Portland Rose Festival is an annual event held in Portland, Oregon, celebrating the city's long-standing association with roses. Established in 1907, the festival features a variety of activities, including parades, concerts, and flower displays. It typically takes place in late May to early June and attracts visitors from around the region. One of the festival's highlights is the Grand Floral Parade, which showcases elaborate floats adorned with roses and other flowers. The event also includes the Queen of Rosaria competition, where a young woman is crowned as the festival queen. Overall, the festival promotes community spirit and celebrates Portland's nickname, the City of Roses.