Popular culture, often referred to as "pop culture," encompasses the ideas, practices, and phenomena that are prevalent in mainstream society at a given time. It includes various forms of entertainment such as music, movies, television shows, and fashion that resonate with a large audience. Influenced by mass media, pop culture reflects the interests and values of the general public, often shaping social norms and trends. Pop culture is dynamic and constantly evolving, influenced by technological advancements and cultural exchanges. It includes iconic figures like celebrities, musicians, and social media influencers who play significant roles in shaping public perception. Events like music festivals and trends like viral challenges further illustrate how pop culture connects people across different backgrounds and generations.