The Poppy Appeal is an annual fundraising campaign organized by the Royal British Legion in the United Kingdom. It takes place in November, leading up to Remembrance Day, and aims to raise money to support veterans and their families. The campaign is symbolized by the red poppy flower, which represents remembrance for those who lost their lives in military service. During the appeal, volunteers distribute poppies and collect donations in various locations, including shops and public events. The funds raised are used for various services, such as mental health support, housing assistance, and financial aid for veterans in need.