Polaroid Originals is a brand that specializes in instant photography, reviving the classic Polaroid film and cameras. Launched in 2017, it focuses on producing instant film for the iconic Polaroid cameras, allowing users to capture and print photos instantly. The brand aims to celebrate the nostalgia of instant photography while introducing new products and features. In addition to film, Polaroid Originals offers a range of modern instant cameras, including the Polaroid OneStep 2 and Polaroid Now. These cameras combine vintage design with contemporary technology, making it easier for both new and experienced photographers to enjoy the instant photo experience.