Poco is a smartphone brand that was established in 2018 as a sub-brand of Xiaomi. It quickly gained popularity for offering high-quality devices at competitive prices. Poco's first smartphone, the Poco F1, was well-received for its powerful performance and affordability, making it a favorite among tech enthusiasts. The brand focuses on delivering value for money, often featuring advanced specifications such as high-resolution cameras, large batteries, and fast processors. Poco aims to cater to a younger audience and tech-savvy consumers who seek performance without breaking the bank, positioning itself as a strong player in the budget smartphone market.