Pliva is a pharmaceutical company based in Croatia, known for producing generic and specialty medications. Founded in 1921, it has grown to become one of the largest pharmaceutical companies in Central and Eastern Europe, focusing on research and development to create effective and affordable drugs. In 2015, Pliva became a subsidiary of Teva Pharmaceutical Industries, a global leader in generic pharmaceuticals. The company is committed to improving healthcare by providing high-quality medications and has a strong presence in various therapeutic areas, including oncology, cardiology, and psychiatry.