Play M Entertainment is a South Korean entertainment company founded in 2019. It was established as a subsidiary of Play M Entertainment Co., Ltd. and focuses on managing and promoting music artists, particularly in the K-pop genre. The company is known for its talent development and production of music albums. The agency is home to several popular groups, including APINK and MOMOLAND. Play M Entertainment aims to create high-quality music and engaging performances, contributing to the global popularity of K-pop. The company also participates in various entertainment projects, including concerts and fan events.