A "pivot" refers to a significant change in strategy or direction within a business or project. This term is often used in the context of startups, where initial ideas may not meet market needs. By pivoting, companies can adapt their products or services to better align with customer demands, increasing their chances of success. In the world of sports, particularly in basketball, a pivot is a fundamental movement where a player keeps one foot planted while rotating the other foot to change direction. This technique allows players to maintain their position while creating opportunities to pass, shoot, or drive towards the basket.